Product Placement in Hollywood Films
A History
Kerry
Segrave
ISBN
978-0-7864-1904-3
photos, notes, bibliography, index
250pp.
softcover
2004
Temporarily out of stock while McFarland awaits the reprint - accepting backorders
Description
This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard’s Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002’s Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate America and Hollywood.
This work addresses such topics as television’s conditioning of filmgoers to accept commercials, companies’ donation of props, the debate about advertising such activities as smoking and drinking in films, and "product displacement," or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book.
About the Author
Cultural historian Kerry Segrave has written dozens of books for McFarland. They have covered such topics as drive-in theaters, lie detectors, jukeboxes, smoking, shoplifting and ticket-scalping. He lives in British Columbia.
Other Book(s) by Kerry Segrave Available from McFarland:
Shoplifting
Age Discrimination by Employers
Jukeboxes
Vending Machines
Piracy in the Motion Picture Industry
Lie Detectors
Foreign Films in America
Endorsements in Advertising
Women and Smoking in America, 1880-1950
Suntanning in 20th Century America
America on Foot
Drive-in Theaters
Ticket Scalping
Women Swindlers in America, 1860-1920
Actors Organize
Women and Capital Punishment in America, 1840-1899
Movies at Home
Baldness
Obesity in America, 1850-1939
Tipping
Film Actors Organize
Parricide in the United States, 1840-1899
America Brushes Up
Lynchings of Women in the United States
|
Table of Contents & Excerpts
Related Books
Performing Arts/Film
Social Sciences/Business
|
