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McFarland & Company, Inc., Publishers, founded in 1979, is located in Jefferson, North Carolina, a small town nestled in the northwestern corner of the state. The company is now one of the leading publishers of scholarly and reference books in the United States, with more than 4100 titles published to date, including nearly 2900 still in print. McFarland publishes about 350 new titles each year for a worldwide market; many of them have received awards as outstanding reference or academic titles. McFarland is recognized for its serious works in a variety of fields, including performing arts (especially film), sport & leisure (especially baseball and chess), military history, popular culture, and automotive history, among other topics.

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